graphic design
is my passion
Video Star
Freelance
Art Direction
Crafting a Distinctive and Flexible Brand Identity for an Emerging Creative Studio.
I developed a brand identity for an emerging creative studio, shaping a visual system that reflects both its point of view and its potential for growth. The goal was to create something distinctive yet flexible, an identity that could evolve alongside the studio while establishing a strong, recognizable presence from the start.
The approach focused on balancing expression and structure. I created a bold yet refined visual language using considered typography, a dynamic layout system, and a curated color palette that could shift depending on context. This allowed the brand to feel experimental and creative without losing clarity or cohesion.
I developed a brand identity for an emerging creative studio, shaping a visual system that reflects both its point of view and its potential for growth. The goal was to create something distinctive yet flexible, an identity that could evolve alongside the studio while establishing a strong, recognizable presence from the start.
The approach focused on balancing expression and structure. I created a bold yet refined visual language using considered typography, a dynamic layout system, and a curated color palette that could shift depending on context. This allowed the brand to feel experimental and creative without losing clarity or cohesion.
Emilia’s
Brand Bureau
Brand Identity
Art Direction
Modern Mediterranean Dining Rooted in the Spirit of Reggio Emilia.
By referencing Reggio Emilia, the name grounds the restaurant in a region known for its strong culinary heritage. This adds a sense of authenticity and credibility, suggesting that the concept is inspired by genuine Italian food culture.
At the same time, the phrasing “pays homage” signals that the restaurant is not strictly traditional. Instead, it draws inspiration from Italian and broader Mediterranean influences while allowing for a more contemporary interpretation.
The emphasis on a “vibrant, inviting ambiance” positions Emilia’s as an approachable, energetic space rather than a formal dining environment. It suggests a focus on atmosphere and social experience alongside the food.
Overall, Emilia’s presents itself as a modern, lifestyle-oriented restaurant, rooted in Italian inspiration, but designed to feel current, lively, and accessible.
Retrofête
Freelance
Digital Marketing
Elevating Digital Campaigns and Email Design.
As a Graphic Designer at Retrofête, I developed visually compelling creative across digital campaigns, with a focus on paid advertising and email marketing. My role centered on translating seasonal concepts and brand identity into cohesive, high-performing visuals that resonated with a style-conscious audience.
I designed and produced assets for multi-channel campaigns, including social ads, display banners, and weekly email sends. Each piece balanced strong visual storytelling with clear messaging, ensuring consistency across touchpoints while adapting layouts for different platforms and formats.
This work reflects a blend of creative direction and strategic thinking, with an emphasis on maintaining brand consistency while designing for impact in fast-paced, trend-driven environments.
As a Graphic Designer at Retrofête, I developed visually compelling creative across digital campaigns, with a focus on paid advertising and email marketing. My role centered on translating seasonal concepts and brand identity into cohesive, high-performing visuals that resonated with a style-conscious audience.
I designed and produced assets for multi-channel campaigns, including social ads, display banners, and weekly email sends. Each piece balanced strong visual storytelling with clear messaging, ensuring consistency across touchpoints while adapting layouts for different platforms and formats.
This work reflects a blend of creative direction and strategic thinking, with an emphasis on maintaining brand consistency while designing for impact in fast-paced, trend-driven environments.
City Market at O
Brand Bureau
A Refined Digital Experience for Luxury Living.
I led the visual design of a website for a new luxury apartment development, translating the property’s high-end positioning into a refined and immersive digital experience. The goal was to create a site that felt as elevated as the residences themselves, balancing elegance, clarity, and performance.
The design approach focused on clean layouts, sophisticated typography, and a restrained color palette to convey a sense of modern luxury. I incorporated large-scale imagery, subtle motion, and thoughtful spacing to highlight key features such as amenities, interiors, and architectural details, allowing the content to feel both aspirational and easy to navigate.
I led the visual design of a website for a new luxury apartment development, translating the property’s high-end positioning into a refined and immersive digital experience. The goal was to create a site that felt as elevated as the residences themselves, balancing elegance, clarity, and performance.
The design approach focused on clean layouts, sophisticated typography, and a restrained color palette to convey a sense of modern luxury. I incorporated large-scale imagery, subtle motion, and thoughtful spacing to highlight key features such as amenities, interiors, and architectural details, allowing the content to feel both aspirational and easy to navigate.
The result is a polished, user-focused website that supports leasing goals while reinforcing the property’s identity as a premium living destination.
Sequence
Brand Bureau
Modular Logo System for a Multi-Use Innovation Hub.
Designed a flexible, system-driven logo to anchor a mixed-use development spanning research, commercial, and public spaces. The mark is rooted in a structured grid and contemporary typography, creating a clear and adaptable identity that shifts seamlessly across contexts. Its modular approach reflects collaboration and innovation, while maintaining consistency across all applications.
Designed a flexible, system-driven logo to anchor a mixed-use development spanning research, commercial, and public spaces. The mark is rooted in a structured grid and contemporary typography, creating a clear and adaptable identity that shifts seamlessly across contexts. Its modular approach reflects collaboration and innovation, while maintaining consistency across all applications.
Butterfly
Personal Work
Graphic Design
Time Revealed Through Layers of Light and Transparency.
A translucent zine that explores the passage of time through layering, light, and gradual reveal. Each page is printed on semi-transparent tracing paper, allowing past and future spreads to exist simultaneously, moments overlapping, fading, and reappearing depending on how the pages are turned.
A translucent zine that explores the passage of time through layering, light, and gradual reveal. Each page is printed on semi-transparent tracing paper, allowing past and future spreads to exist simultaneously, moments overlapping, fading, and reappearing depending on how the pages are turned.
About
Trusted by
- Retrofěte
- Video Star
- Brand Bureau
- 5 Below
- Hero Collective
- Jordan
- Beats
- Shell