Arcana
BRAND BUREAU❶ Art Direction
❷ Brand Identity
❸ Logo Type
❹ Packaging Design
❺ Social Concepting
The brand identity establishes an elevated voice with the use of sharp serifs and high contrast in structural width. This high contrast is furthered by precise moments of distortion that breaks up structure of the design while causing intrigue with an irregular yet organic sense of movement.
Arcana
BRAND BUREAU❶ Art Direction
❷ Brand Identity
❸ Logo Type
❹ Packaging Design
❺ Social Concepting
The brand identity establishes an elevated voice with the use of sharp serifs and high contrast in structural width. This high contrast is furthered by precise moments of distortion that breaks up structure of the design while causing intrigue with an irregular yet organic sense
of movement.